User Journey maps
Product Overview
MusicMania is a no WiFi music player that offers a seamless and personalized music streaming experience. It allows users to explore a diverse music library, create custom playlists, and discover new tracks. The app prioritizes a user-friendly interface and uninterrupted playback, catering to music lovers of all genres and ages.
The problem
Users crave offline music options for uninterrupted listening. MusicMania fills this need by offering a no WiFi music player.
Existing music apps lack seamless usability, limiting personalization. MusicMania aims to change this by providing a smoother interface, allowing easier customization and navigation for users’ music preferences.
The Goal
Develop a user-friendly musician booking app focused on simplifying the process for busy professionals and individuals new to event planning.
My role
UX designer, UX researcher, interaction designer
My responsibilities
Conduct user research to comprehend user needs and preferences, Create intuitive and user-friendly UI/UX designs to address identified pain points, implement designs and ensure a smooth user experience.
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The challenge
Developing a music streaming app that ensures uninterrupted playback without relying on WIFI presents a significant challenge. Addressing users’ desire for seamless music streaming in areas with poor or no cell service demands innovative solutions.
Your passport to a world of boundless beats and endless melodies Project duration: 9 weeks – 80+ hours
Your passport to a world of boundless beats and endless melodies Project duration: 9 weeks – 80+ hours
The solution
MusicMania tackles this challenge by offering a no WIFI music player. It allows users to access curated playlists and a diverse music library even offline, ensuring uninterrupted music enjoyment regardless of connectivity challenges. Moreover, improving the overall user experience through a smoother interface enhances ease of customization and navigation, addressing existing usability issues in music apps.
My design approach
My design process operates in a non-linear fashion, characterized by its iterative nature. This methodology grants me the flexibility to retrace my steps to any preceding stage should it fall short of meeting the criteria of satisfaction.
01 Empathize
02 Define
03 Ideate
04 Prototype
05 Test
Research approach
In crafting MusicMania, I adopted a research approach centered on understanding user preferences for a seamless, personalized music streaming experience. Prioritizing a diverse music library, custom playlist creation, and uninterrupted playback, my focus was on ensuring a user-friendly interface. This approach caters to music lovers across genres and ages, aligning with MusicMania's commitment to an inclusive and enjoyable music experience.
User Bios
Sarah, 25 - Commuter, loves creating playlists for different moods.
John, 40 - Enjoys discovering new tracks during workouts, needs uninterrupted playback.
Emily, 18 - Student, explores various genres, seeks an easy-to-navigate music app.
Alex, 30 - Frequent traveler seeking offline music for flights and remote adventures.
Sophie, 22 - Music lover needing uninterrupted streaming for study sessions.
Michael, 45 - Requires flawless offline music for workouts and commutes
Reasearch goals
Understand user preferences and pain points in existing music streaming apps, and identify the key features and functionalities users desire in a no WiFi music player
Research Methodology
User Interviews, Product research and competitive analysis
Targeted audience
Music enthusiasts of all ages and genres who value a seamless and personalized music streaming experience
Some of my user interview questions
How often do you listen to music, and when do you usually listen to it?
Would you find it helpful to share your playlists with friends or discover new music through a community-based feature in a music app? Why or why not?
What difficulties or annoyances do you experience when using current music streaming apps?
How important is it for you to have personalized music recommendations tailored to your taste when using a music app?
Do you often create playlists based on specific moods or activities? If so, how do you typically organize them?
Do you find it easy or challenging to create and manage playlists on current music apps?
What suggestions do you have to improve the playback experience and overall usability of a music app when using it without WiFi?
How do you typically organize your playlists to make them easy to navigate and enjoy?
Previous
Next
Sometimes it's frustrating trying to find the offline mode or figuring out how to download songs for offline listening
User Pain Point
Following interviews and surveys conducted, several pain points regarding music streaming were identified
Lack of personalized playlists
Users encounter challenges in curating and managing playlists, hindering their ability to tailor music to their moods or preferences.
Complicated user interfaces
Users struggle with complex interfaces, making music browsing and navigation within the app difficult and inconvenient.
App glitches or network issues
Users experience disruptions in music playback caused by technical glitches or network problems, resulting in a frustrating listening experience due to frequent interruptions.
Musicmania Competitors
After conducting a comprehensive competitive analysis, I've examined several key players in the music streaming industry to gain insights into their strategies, features, and market positioning. By delving into the offerings of leading competitors
Spotify
Market presence & share: Excellent
User Experience: Excellent
Unique Selling points: Excellent
Business Strategies: Excellent
Key Feature: Excellent
Amazon music
Market presence & share:Â Good
User Experience: Good
Unique Selling points:Â Good
Business Strategies: Excellent
Key Feature:Â Needs work
Apple music
Market presence & share:Â Good
User Experience: Good
Unique Selling points:Â Good
Business Strategies: Excellent
Key Feature:Â Good
Tindal music
Market presence & share:Â Needs work
User Experience: Good
Unique Selling points:Â Needs work
Business Strategies:Â Needs work
Key Feature:Â Good
Building empathy
Says
"I wish I could listen to my favorite music without worrying about internet connectivity." "I want a seamless process for booking musicians."
Does
Frequently switches between different music apps in search of the perfect user experience. Relies on downloading songs to avoid interruptions while commuting or traveling.
Thinks
"I want an app that lets me create playlists for every mood and occasion effortlessly." "I wonder if there's a music app that doesn't interrupt my listening experience due to network issues."
Feels
I have a hectic schedule and need things to be convenient. Desires a sense of freedom to enjoy music without being tied to network availability.
User Persona
modeling user behaviour
Wireframing, prototyping &
usability testing
Paper sketches
After translating my initial concepts from paper sketches, I’ve brought the project to life through a digital low-fidelity wireframe. This foundational stage captures the essential structure and layout of the interface, laying the groundwork for the interactive elements and functionality
Low-fidelity wireframe
Low Fidelity Prototype Usability Test
Study Overview
The intro
Location: Remote sessions conducted in Canada
Date: Usability test conducted on August 23, 2023
Participants: Five participants engaged with Music Mania individually.
Demographics: 3 Males, 2 Females
Age Range: 25 - 45 years old
Participant Profile: A mix of tech-savvy users and those with limited experience
Session Length: Each session lasted approximately 30 minutes, including an introductory discussion, task execution, and a brief questionnaire
Key Performance Indicators (KPI)
Task completion time User errors encountered Success rates in task completion Ease of navigation within the app Clarity and intuitiveness of functionalities
Objectives
1. Navigation: Assess the ease of navigating between different sections of the app, addressing any issues with swift transitions.
2. Search and Recommendation: Evaluate the effectiveness of the search function and accuracy of recommended music, focusing on resolving difficulties in finding specific songs or albums.
3. Profile Editing: Determine the ease of modifying user profiles and settings, emphasizing improvements to clarify complex settings or options.
4. Feedback and Suggestions: Gather participant opinions and suggestions for enhancing the app's overall user experience, focusing on refining the search function and improving the usability of the feeds feature.
Sketch Iterations and Usability Insights
Profile Perfection: Crafting an Effortless Editing Experience
Before: Among 5 users, 4 expressed frustration with complex music settings, particularly in profile editing. They found it cumbersome to navigate and were annoyed by the need to scroll excessively to access save and cancel buttons.
After: Following enhancements, all 5 users reported a smoother profile editing experience. The interface was simplified, eliminating the need for excessive scrolling. Users appreciated the ease and efficiency of the new design.
Fine-Tuning Navigation: Enhancing User Experience
Before: Among 5 users, 4 expressed frustration with the app’s navigation system. They found it confusing and cumbersome, often struggling to locate specific features or sections. Users reported difficulty in finding their way around the app, leading to a sense of inefficiency and frustration in their user experience
After: Following improvements, all 5 users reported a significant improvement in the navigation experience. The simplified navigation system addressed their previous frustrations, making it easier to find and access desired features. Users appreciated the enhanced usability, leading to a more efficient and enjoyable interaction with the app.
Branding & Design system
Style guides
Uninterrupted Beats beats
Redefined Music Enjoyment in a WiFi-Dependent World
Silence
to Soundtrack
to Soundtrack
Our Journey to Empower Music Lovers Offline
No WiFi, No Problem
Discovering the Magic of Music Anywhere with Our App
Unlocking
the Sound Barrie
the Sound Barrie
Pioneering No-WiFi Music Streaming for On-the-Go Audiences
Takeaways
impact and what I learned
In doing this case study, I learned that simplicity and clear design are crucial. Users need easy ways to explore music without internet. Making the app intuitive and user-friendly is key. This project taught me that focusing on users and making things easy for them is vital for a great music app experience
Next step
After completing the UI/UX design, prototyping, testing, and development collaboration for the no WiFi music player, the next steps for my portfolio would involve beta testing for user feedback, optimizing performance, ensuring robust security measures, devising a marketing strategy, crafting user documentation, and planning continuous updates for improvement.
